Steve Rubel contemplates Dot-Com-Bubble 2.0 in a recent post, which contains an image of lots of logos. Logos of so-called Web 2.0 companies. Go ahead and check out the image, and see if you don’t notice something weird. Not the logos themselves, which (thankfully) are mostly swoosh–less, in contrast to their 1.0 counterparts. But look […]
Some clients just want the unattainable
Joe Jaffe shakes his finger at BMW in a great response to certain points in its request for proposal to ad agencies last week. Having worked in creative services for the past 13 years, I’ve seen plenty of RFPs. I’ve never found them fair. Basically, a company can spend a relatively small amount of time […]
Blogging’s dark side
Business Week’s article about the very public demise of iFulfill.com indicates that business blogging may have a flip-side, depending on what one chooses to blog, and the way one chooses to go about it.