Steve Rubel contemplates Dot-Com-Bubble 2.0 in a recent post, which contains an image of lots of logos. Logos of so-called Web 2.0 companies. Go ahead and check out the image, and see if you don’t notice something weird. Not the logos themselves, which (thankfully) are mostly swoosh–less, in contrast to their 1.0 counterparts. But look […]
Some clients just want the unattainable
Joe Jaffe shakes his finger at BMW in a great response to certain points in its request for proposal to ad agencies last week. Having worked in creative services for the past 13 years, I’ve seen plenty of RFPs. I’ve never found them fair. Basically, a company can spend a relatively small amount of time […]